They’re still going to be easier to use than doing the work manually. While many SEO software companies prefer to use their own crawlers to supply their databases, some choose to forge partnerships with powerhouses such as Google and Majestic. For example, Ahrefs starts at $83 per month (billed annually), while Semrush starts at $99.95 per month (billed annually). Individual tools such as Screaming Frog cost $259 per year, while AnswerThePublic starts at $9 per month, or $99 for a lifetime plan. BrightLocal is ideal for local businesses that want to optimize their online visibility in their area while projecting a positive image to prospective customers.

Free Alternative to Google Keyword Planner

seo tools

You can unlock even more advanced features, such as Page Optimization and Keyword Difficulty, with a MozPro subscription. With KWFinder, you can discover long-tail keywords – those more specific, less frequently used keywords that yield higher results because of how specific they are. The tool has recently added a feature where you can type in a competitor’s domain to get better keyword ideas. It is an excellent research tool that can help you create better content that people will enjoy and be more likely to share.

Ways to Optimize for Zero-Click Searches

seo tools

Monitoring performance is a key part of SEO so you can make sure your efforts are working. Popular SEO tools like Clearscope and Ahrefs can cost hundreds of dollars per month—but what do you do when you’re trying to do SEO on a budget? Luckily, there are also a number of free SEO tools that can help you rank high on Google without breaking the bank. If you have more time than money, then it may be a good idea to manage your own SEO.

seo tools

How can I benefit from free SEO tools?

seo tools

This includes 5 SEO articles per month and 25 new content ideas per week. It shows you your overall optimisation score and suggests words to include to improve your overall SEO. If you want to accurately detect AI content, there isn’t a better tool than Orginality.ai. It’s the all-one AI detection tool with every feature you need.

seo tools

You need to target the right keywords to ensure your website appears at the top of relevant search results. KeywordsFX is a free tool that can help you make that happen. First on our list of SEO management tools is the WebFX SEO Checker. Whenever you’re starting with SEO, you should always do an SEO audit of your website.

  • The free BrightLocal Academy offers extensive training on how to conduct local SEO using the platform.
  • Moz offers various SEO tools, including keyword research, site audits, and link building.
  • Enter your seed keyword and it will provide you with relevant search terms.
  • They love how much time they save by having this tool analyze your website super fast to perform site audits.

For agencies specializing in local businesses, BrightLocal is the standout choice. Its dedicated focus on local SEO Anomaly search delivers insights that general SEO platforms simply can’t match. This tool for agencies particularly excels for companies juggling multiple local clients across different industries. Be aware, though—costs can climb quickly when managing numerous locations, and you’ll still need additional tools for comprehensive SEO coverage beyond local search.