A CRM database is the principal hub of all your company’s prospect and customer information. It gives marketing and sales teams a single source of information, making it easier to manage, organize and use information to create perfect customer experiences.
A CRM will give you a better understanding of the customer’s buying habits and interests. This allows marketing and sales to send messages that are more specific which can increase conversions.
A CRM is only as good because of the information it contains. It will be difficult for employees to locate the information they need when a database is unorganized dirty, messy, or includes incorrect, inaccurate, or outdated information. Ideal CRMs will contain tools that limit the possibility of data that is dirty. Automating as much as you can of the data entry process will help reduce errors caused by human errors. Regular data audits are helpful.
The quality of the CRM database is also affected by the education and structure of its users. Whether your team is using simple spreadsheets or a more sophisticated CRM platform such as Pipedrive, they need to be able to use the database properly. Your CRM should include training courses that show your employees how to use the tool in accordance with your company’s requirements and sales cycle. For instance, if manage an online store you can provide your employees with access to the Pipedrive Academy for tutorials and demonstrations.
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