It’s a way to ensure the main topic of your page is clear to search engines and users. Interestingly, having a Google Business Profile was cited as the #1 ranking factor for small businesses in a recent survey of marketers. Let’s look at these 3 types of links to understand how and why they can affect your rankings. For any given keyword, the articles ranking at the top are deemed the best on the subject.
Backlinks Relevancy and Authority
This is generally a good sign that the information is trustworthy. The most basic signal that information is relevant is when content contains the same keywords as your search query. Because of that, getting more social shares does help your search engine rankings, if only indirectly.
Top 10 Current SEO Ranking Factors for Google
Create comprehensive guides that answer a user’s initial search intent and those jumping-off points with skyscraper content. Your content could then appear in multiple AI-powered snapshots, including jumping-off point responses. With AI Overviews, search is more than reaching users at the right time — it’s reaching them at the right time and anticipating their next move. Dig into user journeys, prompt AI models, and more to understand better how a journey starts and ends. Note — while MUM is important, we’ve categorized it as a separate ranking factor under AI models. The researchers found that 19% of YouTube channels have more than one video ranking in the top three positions for the exact keywords.
We’re a full-service digital marketing agency with years of experience creating local SEO strategies for our clients. Our team of 500+ digital marketing experts knows what it takes to succeed online. In order to avoid increasing your bounce rate, you can use Google Pagespeed Insights to check out how your site is performing and where you can make improvements. If your page takes too long to load, users will return to the search results and select another business.
Content quality, on-page SEO, backlinks, user experience, mobile optimization, and technical SEO all play crucial roles in improving your website’s visibility on SEO Anomaly search engines. By focusing on these factors, you can enhance your website’s chances of ranking higher, attracting more traffic, and ultimately, achieving your business goals. Remember, local SEO is an ongoing process, so keep monitoring and optimizing to stay ahead of your competition in search results. While social media signals do not directly influence search engine rankings, the integration of social media marketing into your SEO strategy can have significant indirect benefits. Social media platforms are powerful tools for enhancing brand visibility, driving traffic, and improving link building efforts—all of which can contribute positively to your SEO performance.
- It’s critical to provide an equally strong experience for mobile users to satisfy search engine ranking factors.
- There are many channels available, and selecting the ones that make the most sense for your needs and goals takes time and research.
- This blog breaks down what Google ranking signals 2025 look like, how SEO ranking works, and what role E-A-T plays in search rankings.
- Schema markup, also known as structured data, is a powerful SEO tool that helps search engines understand the content of your website more effectively.
Second, organizing your content into sections helps Google understand what your content is all about. To get an idea of which topics most appeal to your site visitors, use a tool like MonsterInsights, the best Google Analytics WordPress plugin. This shows you real data about the most popular pages on your website.